目录前言..............................................................................................................................3一、环境分析............................................................................................................3（一）长沙市场状况.................................................................................................................3（二）长沙消费者心理状况....................................................................................................3（三）产品状况.........................................................................................................................4（四）竞争状况.........................................................................................................................4（五）分销状况.........................................................................................................................5二、SWOT分析..........................................................................................................6（一）优势分析.........................................................................................................................6（二）劣势分析.........................................................................................................................6（三）机会分析.........................................................................................................................6（四）威胁分析.........................................................................................................................6三、营销活动实施..................................................................................................7（一）活动主题.........................................................................................................................7（二）活动目的.......................................................................................................................7（三）活动时间及地点................................................................................................