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目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc419977993"一、前言PAGEREF_Toc419977993\h1HYPERLINK\l"_Toc419977994"二、营销环境分析PAGEREF_Toc419977994\h1HYPERLINK\l"_Toc419977995"（一）市场总体概况PAGEREF_Toc419977995\h1HYPERLINK\l"_Toc419977996"（二）市场竞争状况PAGEREF_Toc419977996\h2HYPERLINK\l"_Toc419977997"（三）微观环境分析PAGEREF_Toc419977997\h3HYPERLINK\l"_Toc419977998"（四）宏观环境分析PAGEREF_Toc419977998\h3HYPERLINK\l"_Toc419977999"三、消费者分析PAGEREF_Toc419977999\h4HYPERLINK\l"_Toc419978000"（一）消费者偏好PAGEREF_Toc419978000\h4HYPERLINK\l"_Toc419978001"（二）消费者接受性PAGEREF_Toc419978001\h7HYPERLINK\l"_Toc419978002"（三）消费者购买力PAGEREF_Toc419978002\h7HYPERLINK\l"_Toc419978003"四、SWOT分析PAGEREF_Toc419978003\h8HYPERLINK\l"_Toc419978004"五、营销目标PAGEREF_Toc419978004\h9HYPERLINK\l"_Toc419978005"六、营销战略PAGEREF_Toc419978005\h10HYPERLINK\l"_Toc419978006"（一）营销宗旨PAGEREF_Toc419978006\h10HYPERLINK\l"_Toc419978007"（二）产品策略PAGEREF_Toc419978007\h10HYPERLINK\l"_Toc419978008"（三）价格策略PAGEREF_Toc419978008\h11HYPERLINK\l"_Toc419978009"（四）促销策略PAGEREF_Toc419978009\h11HYPERLINK\l"_Toc419978010"（五）渠道策略PAGEREF_Toc419978010\h13HYPERLINK\l"_Toc419978011"七、具体行动方案PAGEREF_Toc419978011\h13HYPERLINK\l"_Toc419978012"（一）选址PAGEREF_Toc419978012\h13HYPERLINK\l"_Toc419978013"（二）溜冰场规模及整体布局PAGEREF_Toc419978013\h14HYPERLINK\l"_Toc419978014"（三）正式营业具体事项PAGEREF_Toc419978014\h15HYPERLINK\l"_Toc419978015"（四）组织结构PAGEREF_Toc419978015\h17HYPERLINK\l"_Toc419978016"八、策划方案各项费用预算PAGEREF_Toc419978016\h18HYPERLINK\l"_Toc419978017"（一）开业财务预算PAGEREF_Toc419978017\h18HYPERLINK\l"_Toc419978018"（二）预期效益PAGEREF_Toc419978018\h18HYPERLINK\l"_Toc419978019"（三）经营目标预测PAGEREF_Toc419978019\h18HYPERLINK\l"_Toc419978020"九、风险预估PAGEREF_Toc419978020\h19HYPERLINK\l"_Toc419978021"（一）风险预估PAGEREF_Toc419978021\h19HYPERLINK\l"_Toc419978022"（二）风险分析PAGEREF_Toc419978022\h19HYPERL
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