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Let’stakealookatsomeofthecomponentsoftheSocialMediaDesignProcess(SMDP).SocialLandscapeTherearemanywaystodissectandcategorizethesocialmediauniverse,BrianSolisofFutureWorkshasdesignedamodelwhichshowsacrosssectionofmanypopularsocialmediasitesandchannelsdesignatingtheirpurposeamongusers.Forrester’sSocialMediaLadderofInvolvementForresteroutlinedthemainbehaviorsthatusersdowhenengaginginsocialnetworking.AprimarytoolforidentifyinghowasocialprofilewillinteractwiththeladderComponent#3SocialMediaStrategyAsocialmediastrategydefinesthegoalsandobjectivesfororganizationslookingtopartakeinsocialmedia.Asocialmediastrategycanbecomparedtoablueprintforsuccess.Itoutlinesthegameplan,thetacticsandthechannelsthatwillbeusedthroughouteachsocialmediainitiative.Component#4SocialMediaGamePlanAsocialmediagameplaniswaytoguideeachindividualsocialmediatactic.Thinkofagameplanlikeafootballgameplan,InordertodefeatyouropponentonSundayyouneedagameplanforsuccess.Asocialmediagameplanisnodifferent,itsetsaplanforeachsocialmediatacticidentifying:thewho,thewhyandtheoutcome.Thegameplanalsooutlinesthepurposebehindatactic.Constantrevisionandanalysisofagameplanisimportantinordertomakesureatacticstaysoncourse.Component#5SocialMediaTacticTacticsarewhatweusetogetthejobdone.Asocialmediatacticisanymethodforcompletingourgameplanandreachingthegoalofourstrategy.Forexample:Atacticmightbetobuildawikiwebsitesothatcustomerscouldaddtheirthoughtsandideastoproductco-creation.AnothertacticmightbetocreateaiPhoneapplicationsothatcustomerssharethoughtsonacompany’sproduct.Component#6SocialMediaChannelTacticsresideinsocialmediachannels,theseareplaceswherecustomers,usersandanyoneelseisparticipatingintheongoingconversation.Example:Ablog“CheapTravelOptions”isachannel.AfanpageonFacebookforGenYmomsisachannel.There’smorechannelsouttherethenwecancountComponent#3SocialMediaStrategyAsocialmediastrategydefinesthegoalsandobjectivesfororganizationslookingtopartakeinsocialmedia.Asocialmediastrategycanbecomparedtoablueprintforsuc
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