PAGE\*MERGEFORMAT31题目：泰国餐厅国际营销策划书目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc342643036"序言PAGEREF_Toc342643036\h3HYPERLINK\l"_Toc342643037"一、茂名泰式菜肴市场预测PAGEREF_Toc342643037\h6HYPERLINK\l"_Toc342643038"（一）市场需求量预测PAGEREF_Toc342643038\h6HYPERLINK\l"_Toc342643039"泰式菜肴市场分析PAGEREF_Toc342643039\h6HYPERLINK\l"_Toc342643040"（二）购买力预测PAGEREF_Toc342643040\h7HYPERLINK\l"_Toc342643041"1、现实购买力PAGEREF_Toc342643041\h7HYPERLINK\l"_Toc342643042"2、潜在购买力PAGEREF_Toc342643042\h7HYPERLINK\l"_Toc342643043"（三）市场占有率预测PAGEREF_Toc342643043\h8HYPERLINK\l"_Toc342643044"（四）产品生命周期预测PAGEREF_Toc342643044\h8HYPERLINK\l"_Toc342643045"二、消费者分析及结果PAGEREF_Toc342643045\h9HYPERLINK\l"_Toc342643046"（一）数据分析结果PAGEREF_Toc342643046\h9HYPERLINK\l"_Toc342643047"1、消费者基本情况PAGEREF_Toc342643047\h9HYPERLINK\l"_Toc342643048"2、消费人群的基本情况PAGEREF_Toc342643048\h10HYPERLINK\l"_Toc342643049"3、消费水平的基本情况PAGEREF_Toc342643049\h11HYPERLINK\l"_Toc342643050"4、消费人数的基本情况PAGEREF_Toc342643050\h12HYPERLINK\l"_Toc342643051"5、人均消费的基本情况PAGEREF_Toc342643051\h13HYPERLINK\l"_Toc342643052"6、风格喜好PAGEREF_Toc342643052\h13HYPERLINK\l"_Toc342643053"7、口味偏爱情况PAGEREF_Toc342643053\h14HYPERLINK\l"_Toc342643054"8、聚餐形式的喜好PAGEREF_Toc342643054\h15HYPERLINK\l"_Toc342643055"9、选择餐厅注重点PAGEREF_Toc342643055\h16HYPERLINK\l"_Toc342643056"10、获取就餐信息的渠道PAGEREF_Toc342643056\h17HYPERLINK\l"_Toc342643057"（二）结果分析PAGEREF_Toc342643057\h18HYPERLINK\l"_Toc342643058"三、SWOT分析PAGEREF_Toc342643058\h19HYPERLINK\l"_Toc342643059"（一）优势PAGEREF_Toc342643059\h19HYPERLINK\l"_Toc342643060"（二）劣势PAGEREF_Toc342643060\h20HYPERLINK\l"_Toc342643061"（三）机会PAGEREF_Toc342643061\h20HYPERLINK\l"_Toc342643062"（四）威胁PAGEREF_Toc342643062\h20HYPERLINK\l"_Toc342643063"四、蕉叶泰国餐厅的国际市场营销计划PAGEREF_Toc342643063\h21HYPERLINK\l"_Toc342643064"（一）蕉叶餐厅国际营销目标PAGEREF_Toc342643064\h21HYPERLINK\