摘要本设计主要围绕2019林肯区域试驾活动的内容、流程、方法等方面进行了策划。首先介绍了林肯试驾活动策划的背景、目的、形式、时间、地点、展具等几个方面；其次介绍了试驾活动的内容，包括对主篷活动和外场活动的策划，活动新颖别致，精彩纷呈，目的是吸引更多的潜在顾客来参加试驾活动；再次详细地介绍了本次活动实施过程，具体到时间、人员、流程、预算等都做了全面的安排和分析。关键词：林肯；试驾；策划方案ThisdocumentisproducedbytrialversionofPrint2Flash.Visitwww.print2flash.comformoreinformation目录1活动概述......................................................11.1活动背景..................................................11.2活动目的..................................................11.3活动形式.................................................11.4活动时间..................................................11.5活动地点.................................................11.6试驾车型.................................................21.7参与对象..................................................21.8活动现场地理位置........................................21.9展具路线和场地规划......................................32活动内容......................................................72.1主篷活动..................................................72.2外场活动..................................................93活动实施....................................................123.1活动体验手册...........................................123.2活动前期宣传..........................................123.3活动时间安排...........................................13ThisdocumentisproducedbytrialversionofPrint2Flash.Visitwww.print2flash.comformoreinformation3.4活动日程安排...........................................133.5团购流程................................................143.5人员支持................................................163.6经费预算................................................173.7活动应急预案...........................................17总结.........................................................18致谢.........................................................19参考文献.......................................................20ThisdocumentisproducedbytrialversionofPrint2Flash.Visitwww.print2flash.comformoreinformation1活动概述1.1活动背景1、2019年零售