目录一、内容简介..................................................................................................1（一）背景及意义................................................................................................1（二）方案设计....................................................................................................11．行程安排......................................................................................................12．提供标准......................................................................................................23．注意事项......................................................................................................34．费用报价......................................................................................................3（三）方案实施....................................................................................................41．市场目标群体..............................................................................................42．目标市场分析............................................................................................43．市场推广......................................................................................................4二、产品分析................................................................................................4（一）设计理念....................................................................................................41．从目标人群出发..........................................................................................42．突出主题......................................................................................................43．从当地旅游资源..........................................................................................5（二）旅游路线各节点特色................................................................................5三、设计总结................................................................................................5（一）优点.................................................................................