目录一、内容简介......................................................................................................1（一）背景与意义...............................................................................................................1（二）方案设计.................................................................................................................1（三）方案实施.................................................................................................................51.市场目标群体...........................................................................................................52.目标市场分析...........................................................................................................53.市场推广...................................................................................................................5二、产品分析.......................................................................................................5（一）设计理念.................................................................................................................51.从目标人群出发.......................................................................................................52.突出主题...................................................................................................................63.从当地旅游资源.......................................................................................................6（二）旅游线路各节点特色..............................................................................................6三、设计总结........................................................................................................6（一）优点..........................................................................................................................61.本线路创新性强.......................................................................................................62.市场定位准确...........................................................................................................6