摘要随着我国经济的稳步发展，服装行业的发展也非常迅速，但同时也加大了服装行业之间的竞争压力。对于服装行业来说，由于受到快时尚潮流的影响，一旦服饰积压下来卖不出去，便会迅速贬值，企业为了尽快清理这些积压下来的服饰，往往只能通过降价大促销的方式，但着会影响企业的盈利能力。本文选取深圳歌力思公司作为研究对象，主要是研究其存货管理方面的相关问题。本文首先从深圳歌力思公司的基本情况作为切入点，利用数据分析并总结出其存货管理存在以下问题：第一是市场预测不准确导致存货积压严重；第二是存货仓储管理不到位；第三是存货预算工作开展不到位；第四是受国际品牌和电子商务的双重冲击；第五是存货管理绩效考评指标选取不当。在分析这些问题所带来的影响后，本文提出建立信息系统、加强存货分类管理、加强预算管理、加大电子商务的发展、完善存货管理绩效考核制度等对策。本文通过研究希望能真正帮助深圳歌力思公司改善存货积压的问题，促进公司生产与运营的进一步改善，提高公司的盈利能力，实现长远发展。关键词：存货管理存货积压深圳歌力思服饰股份有限公司AbstractWiththesteadydevelopmentofChina'seconomy,thedevelopmentoftheclothingindustryisalsoveryrapid.Thekeytowhetheracompanycanstandinthefiercemarketcompetitionisthecapitalflowofthecompany,howeverthecompany'sinventoryisthefundamentalfactorrestrictingthecompany'sfunds.ForclothingAsfortheindustry,duetotheinfluenceofthefastfashiontrend,oncetheclothingbacklogwillquicklydepreciate,inordertocleartheinventoryassoonaspossible,companiesoftencanonlyusepricereductionandbigpromotions,butitwillaffecttheprofitabilityofthecompany.Asaresearchobject,thecompanymainlystudiestherelatedissuesofitsinventorymanagement.ThisarticlefirstusesthebasicsituationofShenzhenELLASSAYCompanyastheentrypoint,usesdataanalysisandsummarizesthatitsinventorymanagementhasthefollowingproblems:First,themarketforecastisnotaccurateAsaresult,theinventorybacklogisserious;thesecondistheinadequateinventorywarehousingmanagement;thethirdistheinadequateinventorybudgeting;thefourthisthedualimpactofinternationalbrandsande-commerce;thefifthistheimproperselectionofindicatorsforinventorymanagementperformanceevaluation.Aftertheimpactoftheseproblems,thispaperproposestoestablishaninformationsystem,strengtheninventorymanagement,Measuressuchasbudgetmanagement,increasingthedevelopmentofe-commerce,andimprovingtheperformancemanagementsystemofinventorymanagement.ThisarticlethroughresearchhopesthatitcanreallyhelpShenzhenELLASSAYCompanytoimprovetheproblemofinventorybacklog,promotefurtherimprovementofthecompany'sproductionandoperation,andincreasethecompany'sprofitability.A