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Dr.StefanBötzel,Dr.JohnLührsRolandRechtsteiner,Dr.MartinWittigStudyTurningrisksintoopportunitiesStrategicriskmanagementinturbulentmarketsCreativestrategiesthatwork>Wearealeadingandhighlyrespectedglobalstrategyconsultancythatdeliversprofessionalexcellence>Wesupportourclientsinachievingsustainablecompetitiveedgethatleadstosuperiorgrowth,return,andshareholdervalue>Wedifferentiateourselvesbyourcompetenceandcreativity,combiningglobalperspectiveswithlocalsensitivity>Weremainanindependentpartnership–fromaprofessionalandbusinesspointofview>Weattractandretainthebesttalentandworkwithopen,non-hierarchicalstructuresandapproaches2|StudyContentsExecutivesummary3StrategicriskmanagementenablescompaniestorespondfasterinturbulentmarketsResultsofasurveybyRolandBerger5CompaniesarebracingthemselvesforaboutofturbulenceTheRolandBergerapproach11StrategicriskmanagementenablescompaniestorespondfasterCasestudy13RiskmanagementasamanagementandcontrollingtoolfortopexecutivesLessonslearned24SuccessfactorsinimplementationWhotocontact263|TurningrisksintoopportunitiesExecutivesummaryStrategicriskmanagementenablescompaniestorespondfasterinturbulentmarketsIncreasinglyfiercecompetition,attimesevenhypercompetition,andmorevolatilebusinesscycleshavebroughtgreaterturbulencetotheworld'smarkets.Forthebusinesscommunity,thisturbulenceexpressesitselfinshorterinnovationandproductioncycles,evergreaterproductdiversity,shorterplanninghorizons,andmoredeep-seateduncertaintyaboutstrategy.Turbulentmarketsmeanthatcompanieshavetoreacteverfastertotheopportunitiesandriskstheyface.Itfollowsthatprofessionalriskandopportunitymanagementisbecomingacrucialfactorofbusinesssuccess.Suchaboldstatementisbackedbyourexperienceinnumerousconsultingprojects–andbytheresultsofourrecentsurveyonhowcompaniesaredealingwithturbulence.73%ofrespondentmanagersadmittedthatgrowingvolatilityhadindeedhittheirbusinesseshardtomoderatelyhard.Theyalsoconfirmedthattherearethreeareasthathavea
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