从严复信达雅浅析英语广告中双关语的翻译.doc
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从严复信达雅浅析英语广告中双关语的翻译.doc

从严复信达雅浅析英语广告中双关语的翻译.doc

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PAGE\*MERGEFORMATviii南国商学院本科毕业论文题目从严复三字翻译原则“信、达、雅”浅析英语广告中双关语的翻译姓名梁贤贤学号120110519单位英文学院年级专业2012级英语翻译指导教师张映先完成时间2016年4月教务处制AnalysisoftheTranslationofPunsinEnglishAdvertisementsfromYanFu'sThree-WordTranslationPrincipleLiangXianxianAThesisSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofBAinEnglishSouthChinaBusinessCollegeGuangdongUniversityofForeignStudiesApril,2016DECLARATIONThethesiscontainsnomaterialwhichhasbeenacceptedfortheawardofanyotherdegreeordiplomainanyinstitutionsofhigherlearningandtothebestofmyknowledgeandbelief,thethesiscontainsnomaterialpreviouslypublishedorwrittenbyanotherperson,exceptwhenduereferencesaremadeinthetextofthethesis.Signature:LiangXianxian梁贤贤Date:April10th,2016ACKNOWLEDGEMENTSFirst,mysinceregratitudemustbeextendedtomysupervisorZhangYingxian,forherdedicatedcommitmentoftime,efforts,encouragement.Intheperiodoftimefromthepreparationofthisthesistoitscompletion,MissZhangkeptintouchwithme.Andherusefulandpatientassistancecannotbeemphasizedtoomuch.Underherstrictguidance,Ihavebeenabletodoingmyresearchworkindependentlyandsuccessfully.Second,myappreciationshouldalsogotomyclassmatesandmyfamilieswhogavemesupportandreasonableadviceonmythesis.Finally,manythanksmustbegiventomycollegeforeducatingme,providingmewithalotofresearchmaterialsfromitslibraryandlocalareanetwork.Theirearnestandcomprehensiveinstructionshavehelpedmecompletethisthesissmoothly.Withtheirenlightenment,Iwilltakeeffortstobebetter.AbstractAsthedevelopmentofinternationaltradeprogresses,theadvertisingindustryispresentingusasceneofblooming.Successfuladvertisementshavetheeffectofcaptivatingtheheartsofconsumersandinspiringtheirdesiretobuytheproducts.Toenhancetheeffectofpublicity,advertisingdesignersoftenusepunstoreachthebusinesspurpose.Punisconcise,humorousandinterestingsothattheapplicationofitinadvertisementscaneasilyandquicklyattracttheattentionofpeople.Havingagoodcommandoftheclassifications,characteristi