浙江水利水电专科学校毕业论文华致酒行客户开发策略分析PAGEV论文题目华致酒行客户开发策略研究摘要餐饮业作为我国第三产业中一个传统服务性行业，经历了改革开放起步、数量型扩张、规模连锁发展和品牌提升战略4个阶段，取得突飞猛进的发展。杭州甘其食餐饮管理有限公司，是专业经营“甘其食”品牌连锁的餐饮管理公司，总部坐落于美丽的西子湖畔。公司自创立以来，秉持“以现代经营管理模式发展中式传统饮食”的理念，按照标准化、规范化、工厂化的运作模式发展连锁店，打破了市场上盛行的家庭小作坊式早餐饮食。本文通过对“甘其食”餐饮连锁的营销策略进行细致分析，从而深入了解餐饮连锁行业现状，从中总结提炼传统食品在现代社会重新焕发活力的营销智慧，同时分析和整理其在营销策略中所存在的问题与不足。关键词：餐饮业营销策略AbstractCateringindustryinChinaasinthetertiaryindustryisatraditionalserviceindustry,experiencethereformandopening,quantity,scaleexpansionstartedchaindevelopmentandbrandpromotionstrategytofourstages,obtainedthedevelopmentbyleapsandbounds.HangzhouKennedyitsfoodcateringmanagementCo.,LTD.Isaprofessionalmanagement\"Kennedythefeed\"brandchainrestaurantmanagementcompany,theheadquartersislocatedinthebeautifulwestlake.Sincetheestablishment,thecompanyhasadvocated\"modernmanagementmodeofChinesestyledevelopmenttraditionaldiet\"theidea,accordingtothestandardization,themodeofoperationofindustrialchainsdevelopment,brokethemarketinthefamilytheshiftbreakfast.Thisarticlethroughto\"Kennedythefeed\"restaurantchainmarketingstrategyisacarefulanalysis,soastofurtherunderstandtherestaurantchainindustrystatus,concluderefiningtraditionalfoodinthemodernsocietywithrenewedvigorofthemarketingwisdom,andanalysisandfinishingthemarketingstrategyintheexistingproblemsandtheinsufficiency.Keywords:cateringindustrymarketingstrategy目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc325136893"摘要PAGEREF_Toc325136893\hIIHYPERLINK\l"_Toc325136894"AbstractPAGEREF_Toc325136894\hIIIHYPERLINK\l"_Toc325136895"目录PAGEREF_Toc325136895\hIVHYPERLINK\l"_Toc325136896"引言PAGEREF_Toc325136896\h1HYPERLINK\l"_Toc325136897"1.杭州甘其食餐饮管理有限公司概况PAGEREF_Toc325136897\h2HYPERLINK\l"_Toc325136898"2.杭州甘其食餐饮管理有限公司环境分析PAGEREF_Toc325136898\h4HYPERLINK\l"_Toc325136899"2.1目标顾客分析PAGEREF_Toc325136899\h4HYPERLINK\l"_Toc325136900"2.1.1目标顾客组成PAGEREF_Toc325136900\h4HYPERLINK\l"_Toc325136901"2.1.2目标顾客特性分析PAGEREF_Toc3251369