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亚马逊发展历程Amazon'sChanllengesinEurope1999BuildingAdditionalFulfillmentfrastructure2000-2002OptimizingthecustomerFulfillmentnetwork2000-2002OptimizingthecustomerInthefourthquarteraloneof1999,amazonshippedabout20millionitemsandacquiredmorethan2.1998,Amazonexpandeditsproductlines.So,Amazonstartedaddingnewproductlinesandfeaturesatafastpace.Amazon'sChanllengesinEurope1998AmazonenteredtheEuropeanmarket,targetingthetwocountries-theUKandGermany-thatrepresentedboththelargestonlinemarketsandthelargestmarketsforbooksinEurope.DeliveryProcesses1999BuildingAdditionalFulfillmentInfrastructure2billion(35%ofAmazon'stotalrevenue).Amazondeliveredmorethan99%ofitsordersintimeforChristmas1999.1998,Amazonexpandeditsproductlines.1999BuildingAdditionalFulfillmentInfrastructure1999BuildingAdditionalFulfillmentfrastructure1999BuildingAdditionalFulfillmentfrastructure2000-2002Optimizingthecustomer2000-2002Optimizingthecustomer2000-2002Optimizingthecustomer2000-2002OptimizingthecustomerAmazoninEuropeLaunchingAmazonintheUKandGermanyLaunchingAmazonintheUKandGermany1998AmazonenteredtheEuropeanmarket,targetingthetwocountries-theUKandGermany-thatrepresentedboththelargestonlinemarketsandthelargestmarketsforbooksinEurope.JustbeforetheChrismas1999season,thenewdistributioncenternetworkwasupandrunning.Distributioncentercapacitygrewfrom50000to285000squarefeet.1999BuildingAdditionalFulfillmentfrastructure2000-2002Optimizingthecustomer1998,Amazonexpandeditsproductlines.2000-2002OptimizingthecustomerInthefourthquarteraloneof1999,amazonshippedabout20millionitemsandacquiredmorethan2.2000-2002OptimizingthecustomerInthefourthquarteraloneof1999,amazonshippedabout20millionitemsandacquiredmorethan2.AmazoninEuropeAmazondeliveredmorethan99%ofitsordersintimeforChristmas1999.Internationalsalesgrew74%in2001toreach$661million,accountingfor21%ofsales.Nonetheless,withtheadditionalproductlines,theinventoryturnsdroppedfrom56in1997to24.Amazon'sChanllengesinEuropeLaunchingAmazoninFranceAmazoninEuropeG
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