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《商务英语函电》教案安徽财经大学教案专用页内容(标题)UNITONEBUSINESSLETTER-WRITING课时2教学目的与要求Inthisunit,wewillintroducetothestudentstheimportanceofbusinessletter-writing,andthedifferentelementsofbusinessletters,suchastheessentials,theletter-head,thedate,theinsidenameandaddress,salutation,complimentarycloseandtheenvelop.Aftertheunitthestudentsshouldbeveryfamiliarwiththedifferentelements.重点难点及其处理1.7C’s;2.Differentelementsinthebusinessletter;3.Detailedrequirementsofeachelement.教学方法案例教学、小组讨论参考文献【1】黎孝先主编:国际贸易实务,对外经济贸易大学出版社,2001年出版。【2】尹小莹编著:外贸英语函电,西安交通大学出版社,1994年出版。【3】[美]Hinkelman著:国际支付,经济科学出版社,1999年出版。【4】HertaA.Murphy,HerbertW.HildebrandtandJaneP.Thoms(1997):EffectiveBusinessCommunications,7thden,McGraw-Hill.【5】Wells(1985):CommunicationsinBusiness,4thden,KentPublishingCompany.课外作业及要求1.Whatarethe7Cs?2.Whatarethedifferentelements?Whatarethedetailedrequirementsofeachelement?后记安徽财经大学教案专用页内容(标题)UNITTWOESTABLISHINGBUSINESSRELATIONS课课时2教学目的与要求Theestablishmentofbusinessrelationsisoneoftheimportantundertakingsinthefieldofforeigntrade.Theaimofthisunitistoletstudentsunderstandhowtoestablishnewbusinessrelationsandkeepoldrelations.重点难点及其处理1.Techniquesinourenquiry;2.Pointsmustbeobservedintherepliestotheenquiry3.Positivity,neutralityandconditionality;4.PositiveSandwichPrinciple.教学方法案例教学、小组讨论参考文献【1】黎孝先主编:国际贸易实务,对外经济贸易大学出版社,2001年出版。【2】王文贤编著:英文对外经贸业务函电,青岛海洋大学出版社,1993年出版。【3】修露编著:外贸函电套语,大连理工大学出版社,1996年出版。【4】HertaA.Murphy,HerbertW.HildebrandtandJaneP.Thoms(1997):EffectiveBusinessCommunications,7thden,McGraw-Hill.课外作业及要求ExercisesⅢ.OnP.24.ExercisesⅣ.OnP.25.后记安徽财经大学教案专用页内容(标题)UNITTHREESTATUSENQUIRIE课时2教学目的与要求Thisunitfocusesonthechannelsandmethodstoobtaintheinformationrespectingthefirmoneiswanttoestablishrelationshipwith,inordertomakestudentsmoreclearaboutsometechniquesforstatusenquiries.重点难点及其处理1.Importanceofstatusenquiries;2.Tipsinwritingstatusenquiriesandreplies.教学方法案例教学、小组讨论参考文献【1】陆墨珠编著:英语外贸应用文,对外贸易教育出