现代推销理论与技巧课程论文题目:现代推销中的沟通技巧探析题目现代推销中的沟通技巧探析现代推销中的沟通技巧所属系专学姓业号名目录一、沟通........................................................................................................................................-31.1、沟通的含义...................................................................................................................-31.2、沟通的过程...................................................................................................................-31.3、沟通原则.......................................................................................................................-3二、推销沟通................................................................................................................................-42.1、推销沟通的作用...........................................................................................................-42.2、推销沟通及有效沟通的实际意义...............................................................................-42.3、各企业应重视提高推销中的沟通技巧.......................................................................-4三、寻找潜在顾客........................................................................................................................-43.1、目标不确定者...............................................................................................................-53.2、无目标者.......................................................................................................................-53.3、对于销售人员来说.......................................................................................................-5四、推销中的沟通技巧................................................................................................................-54.1、高超的开场白...............................................................................................................-54.2、给人留下良好的第一印象...........................................................................................-64.3、有效沟通的润滑剂——非语言性沟通.......................................................................-64.4、人的目光也是沟通的手