美国通用电气公司的战略管理模式.ppt
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美国通用电气公司的战略管理模式.ppt

美国通用电气公司的战略管理模式.ppt

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Foundedin1878byThomasAlvaEdisonMergerin1892TheEdisonGeneralElectricCompanyTheThomson-HoustonCompanyOneofthe12stocksthatmadeupthefirstDJIAindexin1896.Inthelistcontinuouslysince1907美国通用电气公司的战略管理模式(GE)Today’sBasics……CompareandContrastTheThreeFamiliesLong-CycleBusinessesShort-CycleBusinessesFinancialServicesASummaryofBusinessFinancesTheShareofthePie…TheShareofthePie…TheEra:HowtheMarketValueditCompare&ContrastwithPre-WelchEraFromFollowingtheEconomy……ToSettingthePaceTheTurnaroundSWOTVisionRestructuringGrowthEngineSustainingCompetitiveadvantageDynamicPerspectiveJackWelch’svisionSWOTVisionRestructuringGrowthEngineSustainingCompetitiveadvantageDynamicPerspectiveSWOTVisionRestructuringGrowthEngineSustainingCompetitiveadvantageDynamicPerspectiveStrengthsSizeDiversifiedportfolioRelationswiththegovernmentFinancialstrengthJackWelch’svisionSWOTVisionRestructuringGrowthEngineSustainingCompetitiveadvantageDynamicPerspectiveBusinessRestructuring…GE-McKinseyMatrixReorganizationofbusinessesChangingcompositionofbusinessesBusinessRestructuring….cont’dSWOTVisionRestructuringGrowthEngineSustainingCompetitiveadvantageDynamicPerspectiveLeadersofthefuture“Work-out”wasaprocessinitiatedbyJackWelchandJamesBaughmantoaddresstheissueofincreasingproductivitybychangingthein-houseculturetoreflectthatofansmallfirm,characterizedbySpeedSimplicitySelfConfidenceCulturein1980’sFinetunedFinancialAnalysisLongStrategicDeliberationsCentralizedControlsMultilevelApprovalsImplementationofatypicalin-house“workout”·ConsultantassignedtoeachGEbusinesstofacilitate3-dayoff-sites·Groupsof40–100employeesinvitedtoshareviewsabouttheirbusinessandhowitmightbeimproved.·UnitBosspresentschallenge/problemandleavesfacilitatorswithemployeestolistproblems,debatesolutions,andpreparepresentations.·Results(analysisandrecommendations)werepresentedtotheUnitBossonthefinalday.·Immediatedecisions“yes/no”takenontheproposalsbytheUnitBoss.·Deadlinesfixedtoreviewadditionalinformation·Promptactiona