[产品经理]HP产品经理培训.ppt
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[产品经理]HP产品经理培训.ppt

[产品经理]HP产品经理培训.ppt

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HPFY99wholesalerdirectionPart1产品经理培训ASuccessfulPMWhatshouldaPMdo?MeasurementfortheProductManagerProductManagementOverviewTopPrioritiesforProductManagersMarketdynamicsaffectingproductmanagement:BenchmarkingtherightthingPart2渠道分类渠道分类渠道分类公司定位竞争趋势竞争趋势渠道销售员任务渠道销售之角色渠道销售之角色代理商需求分销商销售员技巧分销销售员技巧PlanningPlanningPlanning(A/R)Planning(Recruitment)Part3SupplychainlinkstodayandtomorrowHowwillthedistributionlandscapechange?TopprioritiesforwholesalersAreyoureallyinthedistributionbusiness?Howdoyoumeasurecost&profit?Areyoureallyinthedistributionbusiness?Doyouhavetherighttypeofpartners?Areyoureallyinthedistributionbusiness?Areyouadistributionorcorporatelogisticcompany?Areyoureallyinthedistributionbusiness?Areyoureallyinthedistributionbusiness?Areyoureallyinthedistributionbusiness?Understandingsupply&demandPlanningforgrowth,wheredoyoulook?Buildinguptrust,worktogetherintheHPcirclePart4ReviewandRateyourSituationRectifyingthesituationRelookingatResellerRelationshipsDistributorCompetitivenessCapacityvsCapabilityPart5JointWholesalerBusinessFundamentalTableJointWholesalerBusinessFundamentalTableJointWholesalerBusinessFundamentalTableJointWholesalerBusinessFundamentalTableJointWholesalerBusinessFundamentalTable