毕业设计英文翻译资料题目：电子商务环境下的市场营销英文资料Whenmarketingismentioned,manythinkofthefunctionasitrelatestoconsumers.However,thereisanothersidethatisexpectedtoblossomduringthenextdecade–business-tobusinessmarketing.AccordingtoBusinesstoBusiness’“2007MarketingPrioritiesandPlans”survey,marketingeffortswillgrowasbusiness-to-businessmarketersincreasebudgets,domorebusinessonline,andtrynewtechnologies(Maddox,2006).Respondentssharedsomeoftheirgoalsfor2007,andthetopthreegoalswerecustomeracquisition(62.3%oftherespondents),brandawareness(19.5%)andcustomerretention(11%).Newmarketgrowth,productpenetration,researchandpositioningthecompanyasathoughtleaderwereothergoalslistedinthesurvey.Althoughe-mail,searchandWebcastswerelistedasstillbeingimportantandworthyofsomefunding,websitedevelopmentwastheclearleaderingettingthelargestshareoftheonlinemarketingbudget.Thesurveyalsofoundthat67.7%ofadvertisersplantolaunchnewadcampaignsin2007.“Business-to-BusinessMarketingisacomplexdisciplinethathasbecomeintegraltosellingproductsorservicestobusiness,industrial,institutionalorgovernmentbuyers”(Oliva,n.d.,p.1).Manyforecastershavepredictedthatthismarketcanexpectpurchasestonetseveraltrilliondollarsayear,whichiswhymanyarepredictingthatthegrowthwilloutpaceBusiness-to-Consumermarketing.However,themarketingindustrywillrespondaccordinglybyprovidingbothmarketswithsufficientattentioneventhoughbothhavedifferentfocuses.BusinessMarketingVersusConsumerMarketingTherearemanydifferencesbetweenthetwoformsofmarketingsuchasbusinessmarketingusingshorterandmoredirectchannelsofdistribution(Dwyer&Tanner,2006),andconsumermarketingaimingatlargerdemographicgroupsthroughmassmediaandretailers.Inaddition,thenegotiationprocessismorepersonalbetweenthebuyerandsellerinbusinessmarketing.Businessmarketerstendtousedirectmailandtradejournalsasthepreferredmethodofadvertising,andtheyonlycommitasmallportionoftheirbudgetstodoso(Hull&Speh,2001).AccordingtoOliva(n.d.),someoftheuniquefeaturesbetweenthetwomethodsare:Business-to-Busines