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PAGE５８毕业论文（设计）外文翻译题目：系别：工商管理专业：市场营销班级：08甲班学号：学生姓名：指导教师：二○一二年三月influenceofconsumerandcategorycharacteristicsonprivatelabelattitudesandpurchaseintentioninemergingmarketaconceptualmodel作者：SandraHorvat国籍：Croatia出处：InternationalJournalOfOperationsManagementAbstractUntilrecently,privatelabelswereconsideredtobeaphenomenonlimitedfastmovingconsumergoodsinmarketsofeconomicallydevelopedcountries.However,analysisofdataonvaluesharesandprivatelabelgrowthratesonthegloballevelindicatesthatthisisnolongerthecase.Privatelabelshavebecomerealcompetitiontomanufacturerbrandswhichcannolongerbeignored.Duetotherapidgrowthofprivatelabelmarketshareresearchershavelookedintodifferentinfluentialfactorsinattempttocomprehendreasonsbehindtheirsuccess.Existingresearchonprivatelabelmanagementhavemadeasignificantcontributionstothedevelopmentoftheoryandpracticalstrategies,however,theproblemsofmanagingprivatelabelsatthelevelofindividualcategoriesisstillnotsufficientlyexplored,althoughthedifferencesamongtheproductcategoriesarehighlightedascriticalsourceofdifferencesinprivatelabelsuccess.Ontheotherhand,consumersreflectthedemandsideofthepurchasingprocesssotheirperceptionsandcharacteristicscriticallyaffectdecisionsonbrandselectionandthereforeperformanceofthebrand.Theprimarypurposeofthispaperistodefinecategoryandconsumerlevelfactorswhichaffectconsumers’attitudesaboutprivatelabelsandconsequentlytheirpurchaseintentioninemergingmarketsandtoproposeanadequateconceptualmodel.Keywords:privatelabelattitudes,consumercharacteristics,categorycharacteristics,emergingmarketIntroductionTheincreaseinsalesandmarketshareofprivatelabelsisoneofthemostsignificantphenomenainbothdistributionchanneltheoryandpractice(Veloutsou,GioulistanisandMoutinho,2004)andoneofthemostimportantstrategiesdevelopedbyretailersinthelast30years(Berges-Sennou,2009).Theirexponentialgrowthandthefactthattheyhavebecomestrongcompetitivethreattonationalmanufacturers(Bao,BaoandSheng,2011)hasstimulatedincreasedacademicandcomme
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