Culture-and-Communication--文化与交际.doc
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Culture-and-Communication--文化与交际.doc

Culture-and-Communication--文化与交际.doc

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CultureandCommunicationAbstractAsisknowntoall,Chinahasalreadyenteredaneraofrapiddevelopmentandcreatedamiracleineconomicfieldintheprocessofglobalization.FollowingthefrequentcommunicationbetweenChinaandotherforeigncountries,ournationisfurtherinvolvedintheinternationalaffairs,mainlyinbusinesspractice.Withtheexpansionoftheeconomicandcommercialcooperation,theculturalenvironmentoftheinterculturalcommunicationhasbeenmoreandmorecomplicated.Allthevaluesystems,thinkingpatterns,andevenbehaviormodeindifferentculturesvariesfrompersontoperson,whichhighlyaffectsbusinessactivities,and,what’smore,itdeterminestheconsequences.Thereforetheculturalfactorshavebeenemphasized.AlthoughtraditionalBusinessEnglishteachinghasbeenconcernedinthelanguageculturaldifferences,itisalwaysinclinedtofocusontheexplanationaboutbusinessknowledgeorlanguagetraining,whichfailstorealizeteachinggoalsduetotheneglectofpassingontheinterculturalknowledge.Asaresult,intheprocessofBusinessEnglishteaching,apartfromtheinitiatingbusinessskills,weshouldalsopaymoreattentiontothecultivationofinterculturalcommunicationcompetence.Inthepast,interculturalcommunicationtheoriesweremoreappliedintoFLTteachingandlesscombinedwithBusinessEnglish.Asamatteroffact,theapplicationofcross-culturalcommunicationtotheteachingofBusinessEnglishinthecontextofChinesecollegesshouldbeoperatedinsuchawaythatstudentscouldbeabletolearntheculturaldifferencesbetweenChinaandwesterncountries.Atthesametime,studentswillunderstandthebasicideasgoverningtherespectiveculturalentities.Byanalysisandcomparison,businessculturaldifferencesarestudiedthehigherlevelofculturalthinking.AndthismustbethepremiergoalofBusinessEnglishteaching.Generallyspeaking,thethesisconsistsofthefollowingquestions:firstly,whyshouldweteachandlearnBusinessEnglishfromtheinterculturalcommunicationperspective?Secondly,whatcouldweanalyzetherelationshipbetweeninterculturalcommunicationandBusinessEnglishteaching?Thirdly,howshouldwedevelopculturalawarenessandimprovecommunicationability?KeyW