摘要广东嘉荣超市有限公司是在1992年成立的，在品牌、配送和管理等方面具有很强的优势，经营范围覆盖连锁大卖场、综合超市、连锁生活超市、连锁百货商业管理和母婴用品连锁店等，是一家现代化多业态的零售企业，并逐渐发展成为广东区域零售连锁龙头企业。“满意的顾客”是嘉荣超市始终坚持的使命，嘉荣超市努力实现经营中“顾客利益高于一切，超越顾客的购买体验期望”的要求，成为赢得顾客信赖的首选零售流通企业。在互联网蓬勃发展的时代，新零售模式逐渐成为主流，企业都面对着互联网带来的机遇与挑战，所以嘉荣超市也要进行积极的改变，了解消费者的个性需求和多样化需求，运用4P原理对产品、价格、渠道和促销这四个方面对网购销售平台进行研究和分析，发现当前网络营销策略存在的不足，并制定相应的改善措施，使得这个平台被消费者所熟知所使用，并且还要迎合消费者对便利优质服务的需求和提高顾客满意度，从而提高嘉荣超市在网络营销方面的竞争力，扩宽潜在市场。关键词：网络营销新零售顾客满意度AbstractGuangdongJiarongSupermarketCo.,Ltd.wasestablishedin1992andhasstrongadvantagesinbrand,distributionandmanagement.Itsbusinessscopecoverschainhypermarkets,comprehensivesupermarkets,chainlifesupermarkets,chaindepartmentstorecommercialmanagementandmotherandbabyproductschainstoresEtc.,isamodernmulti-retailretailenterprise,andgraduallydevelopedintoaleadingretailchainenterpriseinGuangdongregion."Satisfiedcustomers"isthemissionthatJiarongSupermarkethasalwaysadheredto.JiarongSupermarketstrivestofulfilltherequirementsof"customerinterestsareaboveeverythingandexceedcustomerpurchaseexperienceexpectations"inoperation.IntheeraofvigorousdevelopmentoftheInternet,thenewretailmodelhasgraduallybecomethemainstream,companiesarefacingtheopportunitiesandchallengesbroughtbytheInternet,soJiarongSupermarketmustalsomakepositivechangestounderstandconsumers’individualanddiversifiedneedsThe4Pprinciplestudiesandanalyzestheonlineshoppingsalesplatforminfouraspects:product,price,channelandpromotion,andfindsthedeficienciesinthecurrentonlinemarketingstrategy,andformulatescorrespondingimprovementmeasurestomakethisplatformknowntoconsumers.Andalsotomeetconsumerdemandforconvenientandhigh-qualityservicesandimprovecustomersatisfaction,therebyenhancingthecompetitivenessofJiarongsupermarketsinnetworkmarketingandexpandingthepotentialmarket.Keywords:NetworkmarketingNewretailCustomersatisfaction目录TOC\o"1-2"\h\z\uHYPERLINK\l"_Toc39782711"一、引言PAGEREF_Toc39782711\h1HYPERLINK\l"_Toc39782712"二、嘉荣超市网络营销的概况PAGEREF_Toc39782712\h1HYPERLINK\l"_Toc39782713"（一