基于目的论的景区导游词英译——以广西民族博物馆为例的中期报告Mid-termReportontheEnglishTranslationofTouristGuideSpeechesBasedonPurposeTheory-TakingGuangxiEthnicMuseumasanExampleabstract:Basedonthepurposetheory,thispaperanalyzesthecharacteristicsoftourguidespeechesandthetranslationstrategiesforculturaltourismattractingtexts,andtakestheGuangxiEthnicMuseumasanexampletostudythetranslationoftourguidespeechesinculturaltourism.ThroughtheanalysisofthetourguidespeechesoftheGuangxiEthnicMuseum,theauthorsummarizesthecharacteristicsofthetouristguidespeeches:targetedaudiences,clearobjectives,andculturalpromotion.Atthesametime,theauthorclarifiesthecommontranslationtechniquesandstrategiesinculturaltourismtranslation,focusingonthetranslationofpersuasionandculturetransmission.Finally,theauthorproposessometranslationsuggestionstoimprovethequalityoftourguidespeechesinculturaltourism,aimingtoprovidereferencesforthetranslationofculturaltourismguides.Keywords:purposetheory;culturaltourism;tourguidespeeches;translationstrategies；GuangxiEthnicMuseumIntroduction:Tourismindustryhasbeenboomingworldwide,culturaltourismhasbecomeanewhotspotinthetourismindustrybecauseofitsuniquecharm.Asanimportantpartofculturaltourismproducts,tourguidespeechesplayanimportantroleinculturaltourismattractingtexts(Wang,2019).Tourguidespeechesnotonlyprovidetouristswithinformationaboutthescenicspots,butalsoconveyculturalmessagestothem,whichmakestourguidespeechespresentuniquecharacteristicsinlinguisticexpressions.Withthein-depthdevelopmentofculturaltourism,thedemandforcross-culturalcommunicationhasbecomeincreasinglyprominent,makingthetranslationofculturaltourismproductsmoreimportantthaneverbefore.Therefore,itisnecessarytostudythetranslationoftourguidespeechesinculturaltourismfromtheperspectiveofpurposetheory,whichisoneoftheimportanttranslationtheoriesincontemporarytranslationstudies.1.CharacteristicsofTouristGuideSpeeches1.1TargetedAudiencesTourguidespeechesaregenerallycreatedtocatertoaudiencesofcertainlanguagesandcultures.Thelanguageandcul