【优选】苹果公司产品创新和营销战略PPT文档.ppt
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【优选】苹果公司产品创新和营销战略PPT文档.ppt

【优选】苹果公司产品创新和营销战略PPT文档.ppt

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Page1ProductinnovationAccessibility苹果公司每推出一款新产品,体验店在营销方面的功劳可谓功不可没,当然这与其服务的质量息息相关。Experientialmarketinghasbrokenthetraditionalmarketingrules,consumersnolongerhavea"canonlyfarview"feeling,canclosecontactandproductalsomaketheconsumptionbecomeakindofenjoyment.借助切换控制功能,你能使用切换开关、控制杆或其他自适应设备来控制屏幕上的内容。environmentresponsibility所以,我们从不会为少数人,甚至是大多数人而开发产品。TechnologyinnovationHungermarketingMarketingstrategyWebelievethatscienceandtechnologyshouldleteveryonecanbenefitfromit.ProductinnovationofIPhoneAccessibilityNomatteryouareusingatraditionalchattoollikeQQ,orthemostpopularmicroblog,everytimeyousendamessagewhichallhavecomefromtheIPhoneclientlogothatisauniquesymboloftheIPhoneoperatingsystem.苹果公司对IPhone的营销并非简单的饥饿营销,而是极端的饥饿营销,它们先是避而不谈,只告诉市场,将有新产品IPhone面试,但是之后的很长时间对于IPhone的信息近乎没有,等到市场极端渴望从各种途径获得产品信息时,再对IPhone进行简单介绍。Theextremecontrast,letconsumerslikethelongdroughtmeetsweetdew,suddenlyhadagreatinterestontheIPhoneandimpulsivepurchase,therebyachievingsuccess.ExperiencemarketingViralmarketingIntheprocessofitsmarketing,intherightpublicitychannelsontherightformsofpropaganda,graspthecharacteristicsofthedifferentchannelsaccurately,all-roundshowingThesuccessofJobstendtobecustomeroriented,basedontheunderstandingofhumannature,graspthedetailsofthepeople'sdesireanddemand,andmarketingtheperfectionallthewaytohumannature.AccessibilityAccessibilityAccessibilityenvironmentresponsibilityApple'sbusinessphilosophy苹果公司每推出一款新产品,体验店在营销方面的功劳可谓功不可没,当然这与其服务的质量息息相关。Environmentresponsibilty现在,AppleWatch能专门为轮椅使用者计算健身数据。ThesuccessofJobstendtobecustomeroriented,basedontheunderstandingofhumannature,graspthedetailsofthepeople'sdesireanddemand,andmarketingtheperfectionallthewaytohumannature.UntiltheIPhoneofficiallylisted,theadvertisementwasoverwhelming,throughavarietyofwaystoletyouseeeveryday,seeeverywhere.MarketingstrategyTheuniquemarketingAsaresult,itaggravatedthecuriosityofpeople,allwanttoseeitfirst.Experientialmarketinghasbrokenthetraditionalmarketingrules,consumersnolongerhavea"canonlyfar