Chapter1:WhatisStrategicManagement第1章:战略管理和战略竞争力Overview:Eightcontentareas(cont’d)概要:八大领域(续）Casestudy:NatureofCompetition:Boeingvs.Airbus案例分析----竞争力的特性:波音与空中客车Casestudy:NatureofCompetition:Boeingvs.Airbus案例分析----竞争力的特性:波音与空中客车1.NatureofCompetition:Basicconcepts竞争力的特性:基本概念1.NatureofCompetition:Basicconcepts竞争力的特性:基本概念1.NatureofCompetition:Basicconcepts竞争力的特性:基本概念2.TheStrategicManagementProcess2.战略管理过程21stCenturyCompetitiveLandscape21世纪竞争格局21stCenturyCompetitiveLandscape21世纪竞争格局3.21stCenturyCompetitiveLandscape21世纪竞争格局3.21stCenturyCompetitiveLandscape21世纪竞争格局3.21stCenturyCompetitiveLandscape21世纪竞争格局3.21stCenturyCompetitiveLandscape21世纪竞争格局3.21stCenturyCompetitiveLandscape21世纪竞争格局3.21stCenturyCompetitiveLandscape21世纪竞争格局3.21stCenturyCompetitiveLandscape21世纪竞争格局IndustrialOrganizational(I/O)ModelofAbove-AverageReturns(AAR)超额利润的行业组织模型(AAR)超额利润的行业组织模型(AAR)IndustrialOrganizational(I/O)ModelofAbove-AverageReturns(AAR)超额利润的行业组织模型(AAR)4.IndustrialOrganizational(I/O)ModelofAbove-AverageReturns(AAR)超额利润的行业组织模型(AAR)4.IndustrialOrganizational(I/O)ModelofAbove-AverageReturns(AAR)超额利润的行业组织模型(AAR)TheResource-BasedModelofAAR超额利润的资源基础模型用更具效率的A-380飞机来满足顾客的需求超额利润的行业组织模型BasicPremise-afirm'sunique[internal]resources&capabilities,incombination,isthebasisforfirmstrategyandAAR基本前提-任何一个组织都是独特的资源和能力的组合,这种独特性是企业战略和超额利润的基础StrategicLeaders战略领导者2)Theinformationage信息时代StrategicLeaders战略领导者战略竞争力的特性andpeople…andabouttheimportantquestions…theyneedtoask.Affectsleaders/theirworkwhichin-turnshapesculture影响战略领导者以及他们所作的工作，其反过来也会塑造企业的文化StrategicLeadersNatureofCompetitionPerpetualinnovation:describeshownewinformation-intensivetechnologiesarereplacingolderforms持续创新:形容信息密集型的新技术如何快速和有效地替代旧技术StrategicLeaders战略领导者IndustrialOrganizational(I/O)ModelofAbove-AverageReturns(AAR)超额利润的行业组织模型(AAR)3）Increasingknowledgeintensity不断增加的知识密度竞争格局的两个主要推动力IndustrialOrganizational(I/O)ModelofAbove-AverageReturns(AAR)超额利润的行业组织模型(AAR)TheResource-BasedModelofAAR超额利润的资源基础模型5.TheResource-BasedModelofAAR超额利润的资源基础模型5.T