目录第一章绪论........................................................................................................................31.1课题背景、目的及意义........................................................错误!未定义书签。1.1.1课题背景.........................................................................错误!未定义书签。1.1.2课题目的和意义.............................................................错误!未定义书签。第二章国内目前常旅客计划的发展..............................................................................32.1国内常旅客计划的发展情况.................................................................................3第三章常旅客计划未来发展的趋势..............................................................................43.1常旅客的发展方式.................................................................................................4第四章国内四大航空公司的常旅客计划........................................................................64.1航空公司常旅客计划概述概述.............................................................................64.3东方航空.................................................................................................................74.4国际航空.................................................................................................................84.5海南航空................................................................................................................9第五章世界三大航空联盟成员旅客计划....................................................................115.1星空联盟……………………………………………………………..............................................115.2寰宇一家..............................................................................................................115.3天河联盟...............................................................................................................12第六章国内航司的常旅客计划......................................................错误!未定义书签。总结与展望......................................................................................................................19致谢......................................