目录一、选址背景······················································1（一）创业设想······················································1（二）业态分析······················································1（三）风险评估······················································1二、选址步骤······················································1（一）商圈分析······················································1（二）选择备选地址···················································2（三）确定店址····················································4三、资本分析······················································5（一）前期投资预测··················································5（二）营业费用预测··················································6（三）营业收入和利润预测············································7四、前景分析······················································8致谢·························································9参考文献·····················································10一、选址背景（一）创业设想我是大学应届毕业生，面临着就职和创业的选择，我选择自主创业。我准备筹资100000开一家益禾堂奶茶店，筹资途径来自于大学生创业基金与家里资助和贷款。（二）选择业态现状：奶茶店就是一个资金投入低、消费人群广、回收成本快，而且门面非常好找的店面项目。我选择益禾堂奶茶，因为我从小喜爱奶茶，基本出门手上都有一杯，并且对制作饮品这方面有着极大的兴趣，在大学期间还与小伙伴一起合伙开过一家小型奶茶店，初步掌握这方面制作技术。然后益禾堂奶茶价位合理，一般奶茶的价位大概均价都在十五以上，而益禾堂比较低价口味好，在望城更受消费者喜爱，更有竞争力。（三）风险评估潜能：风险较小，加盟费约10万元左右，适合一到两个人合作的小型门店，大学生的创新精神是创业的动力源泉和精神基础。发展趋势：奶茶将在未来年轻消费群体里普遍，成为出门必备时尚饮品。随着经济迅速发展，人们生活水平也在不断提高，喝奶茶已经成为年轻人的生活常态，未来的年轻消费者几乎都喜爱并且出门逛街人手一杯奶茶。二、选址步骤（一）商圈分析1人口望城步行街，湖南省长沙市望城区的望城步行街总长700米，长度仅次于黄兴南路步行商业街，由长沙联诚房地产开发有限公司打造，于2011年5月28日正式开街。它西临望城县城的商业区郭亮路，东临秀丽的斑马湖，是大河西最长的商业步行街、总投资达十多亿元。望城步行街有商铺400多个，总建筑面积10万平方米，定位为集购物、餐饮、娱乐、休闲、旅游、文化于一体的城市商业景观中心（如图1-1所示）。2收入望城第四中学学生每月零用钱抽样调查为900元、1200元、1300元、1500元、1800元、2000元，平均大约为1450元。3目标顾客1主要附近学校望城第四中学为主要消费群体，学校约2600人。4车流11月14日上午9:00至9:50采取3个时长为五分钟的时间段检测车流量为26辆、29辆、24辆，平均下来为26辆。在下午6:10至7:55左右，采取三个时长为五分钟时间段检测车流量为32辆、27辆和39辆，平均下来为32辆。益禾堂营业时间为8:00a.m--22:00p.m，为14个小时车流大约为5000辆。（如图1-2所示）5人流望城步行街9:00至9:50采取三个时长为五分钟时间段检测人流量为117人、96人和103人，平均下来为每五分钟105人。13:20至14:00采取三个时长为五分钟时间段检测