PAGEIII摘要近年来随着潮州旅游业的发展，广济桥作为该市一大景点，到该景点旅游的人数呈现着上涨趋势。尽管旅游经济对潮州市经济增长保持着较高贡献率，但旅游经济的增长率相对较低，而且在发展过程中经济也呈现出后劲乏力的情况。针对该景点的客源市场半径有限，旅游产品结构不合理，文化旅游性不鲜明，旅游宣传推介力度不足，投入的资金相比回报所得有一定差距等一系列阻碍经济发展的客观问题进行研究。从潮州广济桥经济发展的问题与对策这一角度入手，仍有许多值得我们去探讨与分析。本文集中阐述了潮州广济桥经济发展的相关概念及内涵，围绕该经济发展出现的问题，做出相应的分析并探讨造成该现象的原因，就如何解决潮州广济桥经济发展存在的问题提出了个人的看法。本文运用的方法为文献研究和数据结合所进行的分析，本篇共有三个部分：首先，阐述了潮州广济桥经济发展现状；其次，根据调查及收集得来的数据对潮州广济桥经济发展的问题进行了分析，并指出相关的影响因素；最后对影响潮州广济桥经济发展提出了对策。关键词：潮州旅游业广济桥问题与对策ABSTRACTInrecentyears,withthedevelopmentofChaozhoutourism,GuangjiBridge,asamajorscenicspotinthecity,thenumberoftouristsvisitingthescenicspotisontherise.AlthoughtourismeconomyhasmaintainedahighcontributionratetoChaozhou'seconomicgrowth,thegrowthrateoftourismeconomyisrelativelylow,andtheeconomyalsoshowsweakstaminaintheprocessofdevelopment.Thispaperstudiesaseriesofobjectiveproblemsthathindereconomicdevelopment,suchasthelimitedradiusofthetouristmarketofthescenicspot,theunreasonablestructureoftourismproducts,theindistinctculturaltourism,theinsufficientpublicityandpromotionoftourism,andthecertaingapbetweentheinvestmentandthereturn.FromtheperspectiveofeconomicdevelopmentproblemsandcountermeasuresofGuangjiBridgeinChaozhou,therearestillmanyissuesworthdiscussingandanalyzing.ThisarticlefocusesontherelatedconceptsandconnotationofChaozhouGuangjiBridge'seconomicdevelopment,makescorrespondinganalysisanddiscussesthecausesofthisphenomenonaroundtheproblemsarisingfromtheeconomicdevelopment,andputsforwardpersonalviewsonhowtosolvetheproblemsexistinginChaozhouGuangjiBridge'seconomicdevelopment.Themethodusedinthispaperistheanalysisofliteratureresearchanddatacombination.Thispaperconsistsofthreeparts:First,itexpoundsthecurrenteconomicdevelopmentsituationofGuangjiBridgeinChaozhou;Secondly,accordingtothesurveyandthecollecteddata,thispaperanalyzestheeconomicdevelopmentofGuangjiBridgeinChaozhouandpointsouttherelevantinfluencingfactors.Finally,somecountermeasuresareputforwardtoaffecttheeconomicdevelopmentofGuangjiBridgeinCha