一、选题的目的及意义此次推广方案的灵感来自于微信公众号，那是我偶然看到的一种药，就是朴元辅酶Q10，对它我产生了浓厚的兴趣。此时正好我们将要开展毕业设计，心里便有种强烈的欲望想更加了解它还有生产它的广东润和生物科技有限公司。于是，便为它量身订做了这份方案。目的：通过推广朴元辅酶Q10，使消费者在最短的时间内认知道辅酶Q10的功能、效果，缩短推广期的时间长度，尽快进入成长期，提高品牌知名度，创造效益。意义：使目标消费群产生使用的欲望，并逐步将其培育成品牌忠诚者，提高朴元辅酶Q10的品牌知名度和美誉度，提高产品的销量。广东润和生物科技有限公司推出的朴元牌辅酶Q10正是适应了人类的需求，为人类的心脏健康做出了巨大的贡献，通过这次推广也有利于提高公司的知名度和美誉度，给公司带来巨大的利益。二、设计的主要内容（项目策划）1、项目的来源和意义2、项目的简介3、产品的SWTO分析4、产品的定位价格战略5、产品的推广方式6、项目执行7、效果评估8、经费预算等目录一、项目背景分析···················································································1（一）项目的来源和意义·························································································1（二）项目的简介·····································································································1（三）产品的SWTO分析···························································································2二、产品推广策划···················································································3（一）产品的定位·····································································································3（二）价格战略·········································································································3（三）产品的推广方式·····························································································3三、项目执行···························································································4（一）产品展示会·····································································································4（二）广告推广·········································································································4（三）门店促销·········································································································4（四）网络推广·········································································································5（五）社区宣传活动推广·························································································5（六）电子邮件推广·······························