摘要现如今是网络时代，我们的生活因为网络的快速发展而变得更便利，更美好，它逐渐成为了人们生活中不可缺少的沟通方式，同时还改变了消费环境和场景，于是乎利用网络进行营销成为现代企业发展的潮流。潮品秀公司的品牌A21（朝品秀公司服装品牌名称）是以纯集团放弃以纯品牌的线上销售，时隔多月推出的一个进行网上销售的服装品牌。如何运用好网络进行营销是潮品秀公司必须处理好的问题。本文运用pest分析法和swot分析法进行专题分析，通过文献分析法，对潮品秀公司的网络营销策略进行探讨。首先介绍论文写作的背景，接着介绍网络营销的相关概念、方式；通过swot、pest分析潮品秀公司的网络营销环境，了解其目前网络营销中的市场定位现状、价格现状、渠道现状和推广现状。从而分析得知其网络营销中，作为服装企业线上销售没有完善的试衣系统、与其他知名国外品牌来说，价格优势不明显，差不多的价格消费者更倾向国外的品牌、品牌宣传力度不够以及服装设计缺乏创新。最后针对以上的问题提出建议，试点门店弥补线上不能试衣的缺陷、多进行同类型品牌的价格比较、加强宣传力度以及服装的创新设计和科技的结合。关键词：网络营销快时尚环境分析网络宣传AbstractNowadays,itistheInternetage.OurlifehasbecomemoreconvenientandbetterbecauseoftherapiddevelopmentoftheInternet.Ithasgraduallybecomeanindispensablewayofcommunicationinpeople’slives,andithasalsochangedtheconsumptionenvironmentandscenes.Marketinghasbecomethetrendofmodernenterprisedevelopment.Chaopinxiu'sbrandA21(Chaopinxiu'sapparelbrandname)isanapparelbrandlaunchedonlineformorethanafewmonthsafterthepuregroupgaveuponlinesalesofpurebrands.howtousetheInternetformarketingisaproblemthatChaopinxiumustdealwithwell.Thisarticleadoptspestanalysismethod,SwotanalysismethodandliteratureanalysismethodtodiscussthenetworkmarketingstrategyofChaopinxiuCompany.Firstintroducethebackgroundofthesiswriting,andthenintroducetherelatedconceptsandmethodsofonlinemarketing;analyzetheonlinemarketingenvironmentofChaopinxiuthroughswotandpest,andunderstanditscurrentmarketpositioningstatus,pricestatus,channelstatusandpromotionstatusinonlinemarketing.Theanalysisshowsthatitsonlinemarketing,asaclothingcompany'sonlinesales,doesnothaveaperfectfittingsystem.Comparedwithotherwell-knownforeignbrands,thepriceadvantageisnotobvious.Ataboutthesameprice,consumersaremoreinclinedtoforeignbrands,andbrandpromotionisnotenough.Fashiondesignlacksinnovation.Finally,Iputforwardsuggestionsfortheaboveproblems,pilotstorestomakeupforthelackofonlinefittings,makemorepricecomparisonsofsimilarbrands,strengthenpublicityefforts,andintegrateinnovativeclothingdesignandtechnology.Keywords:NetworkmarketingFastfashionEnvironmenta