摘要伴随中国近年来整体网络购物环境的改善，网上支付和网上银行的快速发展，网上购物越来越频繁，得到了广大网民的高度评价和认可。网店是实现网上购物的重要渠道之一的电子商务形式，我们需要考虑的问题是如何能更加轻松高效的运营好一家网店。本毕业设计主要阐述以本人所经营的“伊点点美靴"为例的淘宝网店的店铺装修、网店推广、网店运营、网店经营中存在的困难及解决方案。进行全面的总结，以检验本人的学习成果。关键词：网店推广；网络购物；营销策略；数据分析ThisdocumentisproducedbyfreeversionofPrint2Flash.Visitwww.print2flash.comformoreinformation目录弓1言............................................................................1第一章网店概况.................................................................21.1网店简介................................................................21.2市场竞争分析...........................................................21.3客户定位................................................................3第二章网店建设.................................................................42.1LOGO设计................................................................42.2店招设计................................................................42.3导航栏设计..............................................................42.4网店整体设计...........................................................5第三章网店运营.................................................................93.1网店经营模式...........................................................93.2网店运营策略...........................................................93.3网店推广...............................................................143.4店铺数据分析..........................................................21第四章网店售后服务管理.......................................................294.1买家评论引导..........................................................294.2处理投诉...............................................................294.3常见问题解答..........................................................30第五章困难及解决方案.........................................................325.1困难...................................................................325.2解决方案.............................................................33总结....................................................