功能对等理论指导下广告语的英译研究英语初稿-第一文库 | 海量文档资源下载与分享平台

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AStudyontheC-ETranslationofAdvertisementundertheGuidanceofFunctionalEquivalence功能对等理论指导下广告语的英译研究ThesisStatementWithChina'senteringWTO,globalizationhasalsoaffectedtheworldofadvertising.Advertisementtranslationasatypeofinterculturalcommunicationandasaresultofinternationalcommunicationgraduallyattractsthetranslator'sattention.ThisresearchaimsatimprovingtheapproachestotheEnglishtranslationofChineseadvertisementandpointsoutthatNida'sFunctionalEquivalenceisoneofthemostappropriatetheoriesforEnglishtranslationofChineseadvertisements.ThisthesisanalyzesEnglishtranslationofChineseadvertisementsundertheguidanceofNida'sFunctionalEquivalencefromfiveperspectives,namely,textualperspective,lexicalperspective,syntacticalperspective,rhetoricalperspectiveandculturalperspective.Thisthesisisdividedintofourchapters.Chapter1worksastheintroduction.Chapter2isliteraturereview.Chapter3dealswiththeEnglishtranslationofChineseadvertisementsundertheguidanceofNida'sFunctionalEquivalencetheoryandChapter4isthesummaryofthethesis.AStudyontheC-ETranslationofAdvertisementundertheGuidanceofFunctionalEquivalence1.Introduction1.1BackgroundofthestudyIncontemporarysociety,advertisementcanbeseeneverywhere.Advertising,asamajormeansofconveyinginformation,isplayinganessentialroleinbusinessworld.Becominganindispensablepartofourdailylife,itservesasachiefsourceofinformation.Afterthecarryingoutofopening-uppolicyandChina'senteringintotheWTO,advertisinghasbecomeapowerfulapproachforthoseChinesecompaniestopromotetheirproductsaswellaspenetrateintooverseamarket.However,becauseofthelingualdiscrepanciesandculturaldifferences,anadvertisementsometimesmaynotnecessarilybeacceptedandunderstoodbyreceiversinaforeignculture,partlybecauseofinappropriatetranslation.Therefore,asaspecialbranchoftranslationdiscipline,advertisementtranslationisgainingmoreandmoreimportance.Advertisementtranslationisdifferentfromotherkindoftranslationduetoitspragmaticstylewithcommercialvalue.Advertisementsaimatattractingconsumers'attent